Lily Pulitzer sells style at Target for attractive price


Vivian Englund – Copy Editor 

Alexander McQueen, Jason Wu, Prabal Gurung and Marc Jacobs are just a few names to drop for past campaigns of department store, Target’s, designer lines. On Sunday, April 19th Target added a new name to their collection, Lily Pulitzer.

The collection has 250 pieces and is everything from rompers, dresses, handbags, swimwear and home wear. Each of the items in the collection is adorned with Lily’s signature patterns and beaming colors that seem to be just in time for spring.

Perhaps the most attractive thing about this collection was the price. Normally Lily’s dresses retail anywhere from $180 to $300, at Target you can find the same gorgeous resort wear for an attractive price of $38.

Lily is also famous for her pastel tropical and nautical prints. This collection has 15 exclusive prints that you will not be able to find anywhere else.

Everything in the line is extremely well made and stays true to Lily’s signature style. Even the dessert plates are embossed with 18kt gold with a classic Lily design.

The brand is especially adored by prepsters and New Englanders alike.

However, when the collection was initially announced a few months ago, some hard-hitting Lily fans were not happy with this. Some of the fans are saying that the quality of the brand is being diluted because Target is not a “high end” retailer.

Self-proclaimed prepster and senior elementary and special education major, Erica Murray, says that the collection was highly anticipated and sold out within the blink of an eye.

“I got a text from my friend at 8:30 in the morning saying that everything was sold out,” Murray said.  “We called three different stores and the only thing that was not sold out was the nail polish.”

Even Target’s website was cleaned out completely before 8 a.m., and that is with the technical difficulties Target’s website faced after a server overload. If you are truly desperate to get your prep on, some items from the line have made it to EBay and Amazon. Granted they are being sold for a little bit more than how much they are being sold in store.

Lily Pulitzer’s Twitter was flooded with Retweets of photos of Lily fans around the country queuing up at as early as 5 a.m.

There has not been any word from either Target or Lily on whether or not any of the 250 products will be produced again, or when they will be for that matter.

With that said, Target is currently facing some unhappy customers. Twitter users are complaining that Target should have not released the line if they did not have the production capacity to fit the demands of the patrons.

While I understand that frustration, I think it is important to acknowledge that the demand for these products was higher than any other for previous designer campaign. Which could mean that Target did not want to compromise the quality of the products they were cranking out.

Photo Credit: Kevin Dooley

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