By Valentina Toro
Features Editor
For students hoping to turn creativity into something more, The Content Creatives are building a space where ideas come to life.
The student-led digital media club brings together creators across disciplines, from videography to modeling and social media content, with a focus on helping members grow their personal brands and portfolios.
“Literally, our vision is for every member to grow into a confident creator with a real portfolio, a real audience and real opportunities,” business administration major and president of The Content Creatives Natalie Forbes, a sophomore, said.
The organization aims to give students practical experience that extends beyond the classroom.
Members work on creating content, collaborating with others and building an online presence that can help them attract opportunities such as internships or future employment.
Forbes said that while platforms like LinkedIn are important, visual and social portfolios are becoming increasingly valuable in creative industries.
The club encourages students to actively showcase their work and develop a digital footprint that reflects their skills.
What sets The Content Creatives apart from other media organizations on campus is its broad and inclusive approach.
Rather than focusing on one specific medium, the club always welcomes anyone interested in any form of content creation regardless of experience.
“It’s for anyone that just wants to create content in any form,” Forbes said. “You can come here, meet people, collaborate and maybe even find your next creative partner.”
The idea for the club grew from Forbes’ own experience when she first arrived at the university and struggled to find a space dedicated specifically to content creation.
While other organizations existed, she said there was a gap for students looking to explore digital media in a more flexible, creative environment.
Forbes said creative fields often require students to build their own experience independently, making it essential to have access to resources and opportunities early on.
“For creative paths, you really have to build your experience,” Forbes said. “You need a portfolio, and you need to be able to show what you can do.”
Through meetings and collaborations, the club provides a space where students can begin building that experience while connecting with others.
Members are encouraged to experiment and support one another’s projects
This semester, the organization is focused on expanding its presence across campus.
Increasing visibility through content production and promotion is a priority along with continuing to strengthen the sense of community within the club.
Beyond technical skills, The Content Creatives emphasized confidence and self-expression.
Forbes said many students hesitate to share their work or pursue creative interests out of fear, something the club actively works to address.
By creating a supportive environment, the organization hopes to help students take that first step toward putting themselves out there.
For those considering joining, Forbes said the decision often comes down to taking a chance on themselves.
“If you’re thinking about it, you might as well just join,” Forbes said. “Don’t be afraid to put yourself out there. This is your first step, and you never know where it’s going to take you.”
