By Solé Scott
Editor-in-Chief
The streaming era for influencers is the most diabolical development to come out of social media.
On X, formerly known as Twitter, I see so many clips of Twitch and Kick streamers flooding my timeline.
Creators such as Rakai, Adin Ross, Deshae Frost and others often go viral for being a nuisance on their channel and participating in idiotic pranks that were in style 10 or 15 years ago.
This community is detrimental to our society. Young boys, many of whom are viewing this material and digesting the content as a form of entertainment, are easily influenced. Young girls are being groomed to accept the misogynoir because men will like them more.
Acts like setting rooms on fire, swatting calls, engaging in forced racism, sexism and promoting drugs and alcohol is a nightmare, as children will see this and try to replicate it.
I have a family member who is a young and impressionable 9-year-old already imitating the inappropriate language used by his favorite streamers.
Many creators have been known to publicly claim that livestreaming is harder than a normal office job.
“Being a streamer, or any face on the internet, is harder than a 9-5 in certain ways because its f*cks you up mentally,” PlaqueBoyMax said.
The repetition of crude humor and offensive remarks has become normalized, blurring the line between entertainment and acceptable real-world behavior. What is framed as “just content” can quickly translate into learned behavior.
We are far from the days of Kai Cenat whose streams were funny, enjoyable and creative.
However, some could say that the current state of streaming is partially Cenat’s fault, as he did magnify some of the biggest creators we see today.
Events such as the infamous week-long streamer university last spring introduced so many new talents.
That being said, not all creators contribute to the problem.
Figures like IShowSpeed demonstrate that it is possible to captivate audiences without relying entirely on harmful or destructive behavior.
His global travels and participation in major events, from international football matches to appearances connected to WWE, offer a more dynamic and engaging form of content. Still, the negative side of streaming persists.
A video of Deshae Frost circulated over the weekend where he slapped a woman on a boat while filming content.
Clavicular and Adin Ross are streamers that are even more problematic, as their content pushes boundaries beyond return. They have set a dangerous precedent for being in the streaming industry.
Ross was banned from Kick in 2023 due to hate conduct but unfortunately made a return to the platform in March of 2025.
Clavicular ran over a person on purpose during a livestream and joked that he hoped the person died.
He also was arrested in March for egging on a fight between two women for views, and in a separate incident, he was arrested for possession of cocaine and a fake ID.
Ultimately, the streaming culture that dominates today raises serious questions about accountability, influence and the responsibility that comes with a platform.
What is rewarded with views and virality is often the very behavior that should be discouraged.
