By Solé Scott
Editor-in-Chief
Kris Jenner is the best manager in the business, and there will never be anyone like her again. The way she constructed all six of her children’s careers to make them each a millionaire or billionaire without having notable talents is magnificent.
She deserves her own star on the Hollywood Walk of Fame and to be on the cover of Time magazine.
I was scrolling on TMZ one Monday morning in the newsroom and stumbled upon an article about Jenner’s 70th birthday party, which was filled with popular celebrities and powerful figures. This made me think just how far she has come.
I did some background research to learn more about the life of Kris before she and her family hit our television screen in 2007.
She was a flight attendant briefly for American Airlines and she managed a children’s store owned by her mother and grandmother.
Jenner was married from 1978-91 to lawyer Robert Kardashian, who is best known for representing O.J. Simpson in his murder trial in 1994.
So already, I see how she formed connections early on through her first marriage and her second marriage with Olympian Bruce Jenner.
She already set the foundation by being a socialite in the 80s and 90s and forming relationships with Kathy Hilton, Nicole Brown Simpson and many more in Beverly Hills.
Each daughter became a distinct brand, all while feeding into the family’s collective visibility. This multi-layered approach is now standard in influencer culture.
When Kim’s sextape “leaked” on the internet, Jenner took advantage of her daughter’s embarrassment and launched the Kardashian empire.
A few months after the leak, “Keeping Up With the Kardashians” premiered in March of 2007 on E! and spawned 20 seasons and eight spin-offs.
In 2017, it was reported that the family landed a $150 million deal to continue filming the series on E!. Now that the show is on Hulu, it has been reported that their signed nine-figure deal is for the first two seasons.
She helped launch Kendall’s modeling career, and look at her now, the best paid in her industry.
Jenner also launched the career of her youngest child, Kylie, with her lip kit brand. Again, Jenner took one of her daughter’s insecurities and made it into a billion-dollar empire.
What really distinguishes Kris from other high-profile managers is her ability to evolve. The entertainment landscape shifts constantly, and most celebrities struggle to stay relevant, let alone dominant, for more than a few years.
I am not necessarily a fan of the Kardashians and Jenners, as I have written multiple times over the years.
However, I have the utmost respect for Kris and the talentless children she created into a legacy empire.
She has created opportunity out of chaos and scandals.
